From Vault to Virtual: A Journey Through Banking's Past, Present, and Future. Banking has evolved dramatically with technology, changing customer expectations. Pre-1980, bankers were revered, and customers adapted to their rules, even waiting for withdrawals. Today, even minor delays lead to complaints. This blog explores banking's new opportunities, trends, investment strategies, and industry insights. New concepts, value creation in operations and research papers will be shared in this blog

Saturday, November 4, 2023

Ways to improve customer online shopping experience

Can a bank make the shopping experience of its customers more enjoyable? 

Tips for an App Developer




Be it online shopping or traditional shopping, how many times you have forgotten to buy things you wanted to buy or ended up buying unnecessary things? Can banks grab this opportunity and introduce an App that connects the bank account? By making shopping more enjoyable banks will be able to increase customer loyalty without even promoting the bank accounts.

When shopping for daily essentials online people don’t buy one item at a time. They wait until the shopping list gets bigger. When they find out that the body wash liquid is over and no other buying requirement at that time, the only option is to visit the supermarket to buy the body wash liquid rather than buying online due to the additional cost they will have to incur for delivery, which is comparatively higher than the price of the body wash liquid. If the App can remind you what to buy & when to buy based on your buying pattern that will save both time and money.

What if the App can facilitate you to scan the barcodes of the items or simply enter the names of the items, you will have to purchase whenever you come across a need to buy & later act as your shopping partner to make your online grocery shopping more enjoyable? I’m sure it sounds good to you. The app can alert the customer of what are the remaining items on the list to be transferred to the shopping cart during online shopping. The app can track the buying patterns, quantities, brands, etc., and make recommendations to the customer based on the past data captured.

Not only online shopping, App can also facilitate physical shopping as well. If the full shopping list is saved in the App, there should be a facility to scan the products before placing them in the trolly or simply enter the name of the items. This will be able to see whether they have bought all the items they require. Customers will have an idea of the cost of the products that were placed in the trolly well before reaching the cashier point. That will help to decide which credit card to use at the cashier based on the balance they have in the account or the discount they get by using a particular payment card or simply checkout by making the payment through the App itself.

This is what I thought of how banks can make grocery shopping more enjoyable to customers. Would like to hear the ideas of others.