Do your homework before you call the customer.
Try to gather more information about the prospective customer and be ready with the best-suited product for him/her.
Call the customer at the right time to get an appointment.
It is advisable not to call too early or late in the day. Eg: Senior citizens prefer to have a small nap in the afternoon & housewives are too busy in the morning.
Be punctual and meet the customer on time.
Punctuality shows your professionalism & commitment. If you are stuck in traffic or at another meeting, call and inform the customer in advance about it.
Gather Information
Don’t jump and explain the features of the product. Try to gather more information about the requirements by asking a few questions.
“May I ask you a few questions about your current needs? This will help me understand your requirements better so that I can recommend the right product to you.
Make recommendations.
Listen to the customer carefully and note down the important points to show them your professionalism. After you understand his needs, recommend a suitable product, that caters to his, needs better.
Clear the doubts & misunderstandings.
If a customer still has some doubts or a misunderstanding, clear them with suitable facts.
Gain the commitment.
When a customer shows interest be quick to take the next step. Help the customer to act by explaining how he could buy the product by making an advance payment or filling out the applications.
Do not forget to thank the customer for doing business with you.
“Thank you, I’m sure our value-added product/service will be able to meet all your needs”.
